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The study also found that recipients were most likely to hold on to items for longer if they were useful and / or attractive, thus providing longer and repeated exposure for the advertiser. Around 55% of recipients reported keeping their gifts for at least 1 year, and more than 25% of those who did not keep their gifts passed them on to other people providing pass along exposure for the advertiser.

Source: Promotional Products - Impact, Exposure and Influence

Increased good will leading to increased sales

While brand building and name recognition is an important part of the equation for any advertiser, the perception of the customer is paramount. Here too, promotional gifts can have a profound impact. There is little doubt that promotional gifts given to existing customers, new customers or potential customers increases good will and creates a favorable impression. After all, everyone loves to receive a gift.

In the study referred to above, a remarkable 52% of people who received promotional gifts went on to do business with the company who sent the gift. Furthermore, nearly half of those who had not yet done business with the company said that they would be more likely to do business with them in the future.

More Benefits

Promotional gifts are multi-faceted and multi-purpose and are therefore adaptable to a whole range of circumstances and situations. The sheer range of available products from simple promotional pens and promotional mugs to high-tech electronic items ensures that there is something to suit all budgets. Moreover, you can choose products which are useful, relevant and highly targeted to your own industry or market sector.

Promotional gifts can be great for increasing traffic at trade shows, getting a better response rate from direct mail campaigns, increasing sales and referrals, promoting new products and services and gaining more traffic to your website (simply add your web address to your gift). They can also be used within your company to reward employees, promote moral, commemorate achievements and enhance loyalty and productivity.

As a business investment advertising with promotional gifts can reap many rewards and provide excellent returns. Brand building, increased exposure, creating a favorable impression with customers - all translate into increased sales and revenue. These benefits will not only make your company stronger in the short term – but can lead to longer sustained growth and success. After all, as the saying goes, success breeds success. Take the time to choose the right promotional gift and you will reap the benefits from a business and financial standpoint well into the future.

Have you already decided on the perfect promotional item for you campaign? Call us now for the best prices in the UK. Need more help? Speak to one of our advisers and we'll help you find the best solution for your needs. Tel: 0800 6522238

Some of the great promotional gifts in our store

Promotional pens / Promotional Umbrellas / Promotional Keyrings / Promotional Mugs / Environmentally/Eco-friendly products